Work well, live well.

Our corporate culture

Moving forward together, united in purpose

Achieving continuous growth in company performance.

Affirm oneself, affirm teammates

Work delivers vitality and positive energy.

Continuous learning, keeping pace with the times

Continuously absorb new knowledge and new ways of thinking.

Courageous exploration Clear thinking

Seeking the best solution among many paths.

Our values
Coherence

Through teamwork, our efficiency is high while also supporting individuality

Courage

We dare to innovate and question accepted concepts. Errors can be avoided from experience, and experience can be gained from mistakes

Passion

We are proud of our company and celebrate success

Openness and honesty

We share our knowledge with others and solve problems clearly and directly. We are responsible for what we do

Moving forward together, united in purpose.

We are friendly, fair, and thoughtful in our interactions with each other. We value differences and similarities

GOUP Living - Connecting Each Other

Event: Tenth Anniversary Celebration

Purpose: To celebrate the company's tenth anniversary, to enhance the collective cohesion and combat effectiveness of employees through the anniversary celebration, and to review the company's development process. This event aims to let new employees understand how the company has grown from small to large, step by step, and to let everyone feel the vibrant development vitality of the enterprise. It fully acknowledges the achievements made by employees in the company's development and the hardships and sweat they have put in. It encourages all employees to continue their unremitting efforts for the continued brilliance of the enterprise.

Our Employees' Perspective

  • GOUP Founder & Chairman

    When myriad boats contend, the one who rows vigorously leads; when thousands of sails compete, the brave ones prevail.


  • GOUP Partners & Executive Vice President

    Without drifting in fantasies, without chasing empty fame, only through ceaseless struggle can life gain depth, success in career be achieved, and eternal values realized.


  • GOUP Partners & Vice President

    Three people share the load, four make it easier; with unity among many, all endeavors can succeed.


  • Head of New Industry Planning and Layout at GOUP Research Institute

    Do professional work with a professional heart.

  • Head of GOUP Headquarters Project Center

    Our mission lies in shouldering responsibilities, and hard work shapes the future.